How we deployed 130 sites in 10 days for an iGaming client

An iGaming company came to us with a challenge: run a full rebrand, deploy 130 new sites, migrate traffic from old domains, and keep all their rankings intact.

Here's how we made it work – and why standard tools couldn't.

Problem

Why the usual solutions didn't cut it?

The client had experience with both WordPress and regular AI website builders. Neither worked at this scale.

WordPress – when scaling, it turns into separate admins, endless plugin updates, security risks, high hosting costs and manual management of each site.

Regular AI builders create sites with the same code, the same structure + inconsistency of visual blocks within one site. For Google, this is an obvious sign of a farm. On top of that, managing content on these platforms gets messy fast – especially when your sites start growing and adding more pages.

WordPress – when scaling, it turns into separate admins, endless plugin updates, security risks, high hosting costs and manual management of each site.

Solution

How we built the infrastructure:

{01}

Isolated deployment on the client's side

All 130 sites were deployed to the client's own Cloudflare Pages, not our servers. They provided API keys and we connected them to AffBulk.

This matters for two reasons:

• The client keeps full control over their domains and infrastructure

• Even if they stop using AffBulk, every site stays live and fully functional

{02}

Modular AI content generation

• Instead of generating whole pages with one prompt, we used a blockbased structure:

• Casino Review block

• Bonuses block

• Alternatives block

• FAQ block

• Reviews block


Each block was generated separately, with its own prompt, sometimes different LLMs. That gave us natural content variety without any manual work.

{03}

Digital footprint protection

Google detects networks not by content, but by technical signals. AffBulk automatically generates unique CSS class names for every site. 


Same with images: all visuals are converted to WebP, optimized, and get unique filenames instead of image1.jpg.

{04}

Trafficsafe migration

The client had old domains with existing traffic. Just shutting them down would mean losing rankings and money.


Migration Manager automated the entire process:

• 301 redirects with exact URL structure preservation

• Meta tags and SEO parameters migration

• Publication dates kept intact


A month after the migration, the analytics showed: traffic did not drop and moved to new domains.

Google detects networks not by content, but by technical signals. AffBulk automatically generates unique CSS class names for every site.




Same with images: all visuals are converted to WebP, optimized, and get unique filenames instead of image1.jpg.

Results

What were the results achieved after 6 months?

130

sites launched in 10 days

90%

SERP coverage for brand queries

$45K/month

in additional revenue from satellite traffic

$0

hosting costs – everything runs on the client's Cloudflare infrastructure

Scaling a site network doesn't have to mean scaling your team and expenses linearly.

When you build infrastructure instead of multiplying manual work, 130 sites in 10 days stops being a record – and becomes the new normal.

Control your entire SEO network
from one place

If your SEO team is still managing a network through WordPress and 50 open tabs, maybe it's time to look at AffBulk. Happy to show you how it works.

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